John Key

Wellington, Oct 22 NZPA - Prime Minister John Key says the silver fern should be displayed on 2011 Rugby World Cup volunteers' uniforms and New Zealand would continue to push for that.

The International Rugby Board (IRB) is concerned the fern has too strong an association with the All Blacks.

Mr Key said talks were ongoing and "I don't think we should be afraid of those negotiations".

He felt the silver fern was a national symbol which was very important to New Zealand and was the appropriate symbol for the uniforms.

"In the end I can understand the IRB's position but we don't actually agree with that and we are trying to negotiate a better outcome for our volunteers."

If the IRB was immovable something else would have to replace it, possibly a kiwi.

"I haven't really considered plan B yet, we might eventually end up having to be there but if we do I am sure something else will come up, maybe a kiwi."

The latest hiccup follows a controversy over screening rights for the Cup games.

Mr Key had to step in to prevent a bidding war between state broadcasters TVNZ and Maori Television but they are now putting up a joint bid. The IRB will decide whether it is acceptable or not.