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ASB offers one month interest free on new lending

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Fuseworks Media
Fuseworks Media

ASB is celebrating the success of ASB’s award-winning Like Loan innovation by offering one month interest free on all new lending over $100,000 on a new three-year fixed term special.

"Last night many thousands of Kiwis participated in Like Loan to drive the winning interest rate down to zero percent on a three-year fixed home loan for one lucky winner," says Shaun Drylie, ASB’s General Manager Product and Strategy.

"We are excited to be able to share the success of the Like Loan campaign and offer the opportunity for an unprecedented zero percent interest rate for one month on new lending on a three year fixed term special of 6.29%."-

Every Monday for the last three weeks, Facebook users have had the opportunity to win a special home loan rate determined by how many people ‘liked’ the rate through a dedicated Facebook app between 6pm and 10pm.

In a ground-breaking move, the real-time decreasing rate on Facebook was integrated live into TV adverts on TVNZ channels TV One and TV2 throughout the evening - no other brand in New Zealand has used this innovation before.

The 2013 campaign was recently awarded Gold in the financial services category at the New Zealand Direct Marketing Awards and was awarded one Gold and two Silvers at the AXIS Awards.

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