Wellington, Sept 25 NZPA - Wellington-based electronic game developer Sidhe Interactive, says it has launched a development group, PikPok, for applications in the iPhone and iPod Touch market.

It just released its first such game, called Fame, in line with a feature film about to be released under the same name.

The game enables players to "dance" their fingers across a touch screen and for scores against their dancing to be loaded onto Facebook and Twitter.

PikPok label manager Josh Ruffell said in a statement the game was the first licenced product in a series of "entertainment properties" targeted at mainstream consumers.

Sidhe was established in 1997 and its first big breakthrough was a rugby league game developed for PlayStation 2, Xbox and PC.

It now employed over 100 people.