NZ On Air is seeking proposals for its new Digital Media Fund.

The Fund will support innovative projects that make the most of
opportunities offered by the internet and digital media.

The Fund has two strands: DMF Kickstart, where a fund of a million
dollars will be available for two or three substantial projects;
DMF Ignite has $400,000 available for smaller projects.

"While our main focus is on broadcast audiences, we know that
digital is a vital extension of local content production. With this
Fund we hope to encourage and support the creation of new and
diverse local content for targeted audiences" says NZ On Air Chief
Executive Jane Wrightson. "This is an exciting evolution of our
former Digital Content Partnership Fund".

"Digital funding will mainly focus on special interest audiences
because there are fewer mainstream broadcast options for them" says
Ms Wrightson.

This year the Kickstart Fund will prioritise projects with content
relevant for Pacific audiences in New Zealand.

"We are developing our Pacific broadcast funding strategy" says
Jane Wrightson, "We see the Kickstart Fund as a fantastic
opportunity to get creative communities thinking about content for
Pacific audiences".