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NZ Post first and Telecom last in new reputation index

Fuseworks Media
Fuseworks Media

Wellington, Aug 27 NZPA - State-owned New Zealand Post has the strongest corporate reputation in the country and Telecom New Zealand has the worst, according to a new survey which measures such things.

The Corporate Reputation Index measures how New Zealanders aged 18-64 score the country's 20 largest employers.

Air New Zealand, which is majority state-owned, ranked second overall, topping the poll in terms of products, innovation and workplace. This is a higher ranking than Qantas has in the Australian survey.

Steve Grbic, managing director of Core Communications, the Reputation Institute's public relations firm, said that the high ranking of banks in New Zealand was remarkable, particularly given the global financial crisis.

"ASB and Bank of New Zealand rank third and fourth for their citizenship and seventh and ninth overall. This differs from results in Australia and around the world where banks generally struggle to be perceived positively, particularly in the area of citizenship. It shows how established, strong reputations can help protect organisations in a challenging time."

The Warehouse ranks first in financial performance, leadership, citizenship and governance and second for its innovation but drops to fourth overall due to only ranking 13th in terms of its products. Farmers is ranked third overall, with its workplace, governance and products all rating highly.

The index is produced by research consultancy AMR Interactive, the Australasian associate of the worldwide Reputation Institute. The study follows the same methodology that is used in 32 other countries around the world. This year is the first time the study has been conducted in New Zealand.

The list is as follows:

1 New Zealand Post

2 Air New Zealand

3 Farmers

4 The Warehouse

5 Goodman Fielder

6 Repco

7 ASB Bank

8 Progressive Enterprises

9 Bank of New Zealand

10 Fonterra

11 McDonalds

12 Westpac

13 Skycity Entertainment

14 ANZ Bank

15 Suncorp

16 Burger King

17 Fairfax Media

18 Bayleys Realty

19 APN News and Media

20 Telecom New Zealand

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