For New Zealanders, products and companies such as Toyota, Countdown, Nestlé, Spark and Colgate offer the best price-quality ratio (best value for money) on the New Zealand market.
These findings come from the first Best Buy Award research survey in New Zealand, which was conducted by the Swiss organisation ICERTIAS. The organisation measures citizens' experiences and satisfaction with the price-quality ratio of marketed products and services. The research was conducted in New Zealand in July 2015.
As part of the Best Buy Award research survey, respondents were asked what they felt represented the best price-quality ratio, i.e., the best value for their money, according to their personal experiences with specific products or service categories on the New Zealand market.
The research in New Zealand encompassed about 50 different non-economic and economic categories in sectors such as retail, food, footwear, clothing, cosmetics, home appliances, telecommunications, finance etc.
The questions in the Best Buy Award research survey were open-ended, i.e. the examinees were not offered a choice of responses. They could freely state the names of products and service providers that, based on their experiences, offered the best price-quality ratio on the market.
For example, respondents for the ice cream category were asked the following question: "Which ice cream producer in your personal experience offers the best price quality ratio on the New Zealand market:" Most examinees answered this question with "Tip Top."
In the supermarket chain category, Countdown won first place. In the beer category, Tui took the number one position.
First-place winners in the other researched categories included Colgate (toothpaste), Toyota (family cars), Spark (mobile network), Maggi (instant soup) and Charlie’s (fruit juice).
It is important to note that the Best Buy Award research does not measure brand equity or market share. The customers' experiences, opinions, satisfaction, and perceptions are exclusively used to gauge the price-quality ratio of goods and services on the market based on their personal experiences.
Methodology and Sampling
The 2015/2016 New Zealand Best Buy Award Research survey was conducted by ICERTIAS - International Certification Association GmbH, which is a Swiss organization, using a sample of 1,200 New Zealand citizens who were Internet users over the age of 15. The survey was conducted in July 2015 using a web questionnaire from that followed the Computer Assisted Web Interviewing - Deep Mind Awareness (CAWI - DEEPMA) method.
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