Wellington, Sept 1 NZPA - Business leaders have rated Air New Zealand this country's most reputable organisation.

A survey conducted by global management consultancy Hay Group in association with NZ Management magazine, put Fonterra in second place, Fletcher Building third, engineering consultancy Beca Group fourth, and Kiwibank fifth.

Air New Zealand also ranked first among companies, while Kiwibank was the top-ranked state owned enterprise, NZ Police led government departments, and the Salvation Army topped non-profit organisations.

In the survey, business leaders were asked to rate reputational performance against specific criteria.

Hay Group New Zealand managing director Ian MacRae said insights from the research would allow business leaders to manage the reputation of their organisations more deliberately.